NEWS & EVENTS

The second most important “C”

In a previous post I made a case for Cut being the most important of the four C's.  The second most import C is color.  Color is one of the easiest things to notice about a diamond.  You might not know the color grade of a diamond but you will notice right away if it...

White Gold vs. Platinum

How do you choose between white gold and platinum?  There are 3 reasons to choose platinum over white gold.  First, platinum prongs wear better than white gold.  On average white gold prongs wear out in approximately 10 years.  Platinum prongs on the other hand should...

The most important “C” of the 4C’s

Almost everyone has heard about the 4C's of a diamond - Carat, Clarity, Color, and Cut.  But, is one of these C's more important than the others and why?  What we like most about diamonds is their sparkle.  And, the C that is responsible for sparkle is Cut.  So, the...

Jewelry Cleaning and Inspection

This is our Public Service Announcement.  Having your engagement ring cleaned and inspected by a jewelry professional is much more important than you think.  We recommend you have your ring checked for worn prongs, loose diamonds, chipped gems, and cracks in the metal...